Scalable GenXR. Generative AI for extended reality in retail
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DOI of the original publication
Related research data
Project type
angewandte Forschung
Project start
06.01.2025
Project end
05.07.2026
Project status
laufend
Project contact
Project manager
Description
Abstract
GenXR advances AI‑driven 3D and AR content creation by developing a next‑generation platform for the fully automated generation of high‑quality 3D product models from single or few 2D images. The project addresses key limitations of current workflows - most notably the need for extensive manual post‑processing - by introducing novel machine‑learning methods based on generative AI, deep learning, and neural rendering. A systematic benchmarking of state‑of‑the‑art approaches is combined with research into autonomous refinement and perceptual quality optimization. In addition, GenXR explores energy‑efficient model generation to reduce the environmental footprint of large‑scale AI‑based 3D content pipelines. The project targets scalable, accessible, and sustainable solutions applicable across retail and other digital content domains.
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Created during FHNW affiliation
Yes
Strategic action fields FHNW
School
Hochschule für Informatik FHNW
Institute
Institut für Interaktive Technologien
Financed by
Innosuisse
Project partner
Identic.ai
Contracting authority
SAP reference
Keywords
Generative AI
Extended reality
3D models
Extended reality
3D models