Scalable GenXR. Generative AI for extended reality in retail
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DOI der Originalpublikation
Zugehörige Forschungsdaten
Projekttyp
angewandte Forschung
Projektbeginn
06.01.2025
Projektende
05.07.2026
Projektstatus
laufend
Projektkontakt
Projektmanager:in
Beschreibung
Zusammenfassung
GenXR advances AI‑driven 3D and AR content creation by developing a next‑generation platform for the fully automated generation of high‑quality 3D product models from single or few 2D images. The project addresses key limitations of current workflows - most notably the need for extensive manual post‑processing - by introducing novel machine‑learning methods based on generative AI, deep learning, and neural rendering. A systematic benchmarking of state‑of‑the‑art approaches is combined with research into autonomous refinement and perceptual quality optimization. In addition, GenXR explores energy‑efficient model generation to reduce the environmental footprint of large‑scale AI‑based 3D content pipelines. The project targets scalable, accessible, and sustainable solutions applicable across retail and other digital content domains.
Link
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Hochschule
Hochschule für Informatik FHNW
Institut
Institut für Interaktive Technologien
Finanziert durch
Innosuisse
Projektpartner
Identic.ai
Auftraggeberschaft
SAP Referenz
Schlagwörter
Generative AI
Extended reality
3D models
Extended reality
3D models