Extended web assessment method (EWAM) - Evaluation of electronic commerce applications from the customer's viewpoint

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Authors
Schubert, Petra
Author (Corporation)
Publication date
2002
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Type
01A - Journal article
Editors
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Parent work
International Journal of Electronic Commerce
Special issue
DOI of the original publication
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Series
Series number
Volume
7
Issue / Number
2
Pages / Duration
51-80
Patent number
Publisher / Publishing institution
M. E. Sharpe
Place of publication / Event location
Edition
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Abstract
The paper presents and applies the Extended Web Assessment Method (EWAM) an evaluation tool which has been specifically created for the assessment of e-commerce applications. EWAM is one of the oldest evaluation methods of its kind. It has been revised and improved over the years. EWAM builds on the Web Assessment Method developed at the University of St. Gallen, Switzerland and integrates findings from the Technology Acceptance Model and several alternative approaches. It defines an evaluation grid including a set of criteria to appraise the quality and success of existing e-commerce applications. The focus lies on consumer perspectives and the specific features of the Internet as medium. In order to illustrate how the EWAM tool works, an analysis of commercial Web sites in two different business sectors - consumer goods and e-banking - was performed. The findings show that according to the assessors most of the Web sites assessed do still not fully meet their expectations.
Keywords
Web Assessment, EC-Applikationen
Subject (DDC)
330 - Wirtschaft
005 - Computer Programmierung, Programme und Daten
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ISBN
ISSN
1557-9301
1086-4415
Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
SCHUBERT, Petra, 2002. Extended web assessment method (EWAM) - Evaluation of electronic commerce applications from the customer’s viewpoint. International Journal of Electronic Commerce. 2002. Bd. 7, Nr. 2, S. 51–80. DOI 10.26041/fhnw-3100. Verfügbar unter: https://doi.org/10.26041/fhnw-3100