Mini track: "Online communities in the digital economy?"
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Authors
Preece, Jenny
Schubert, Petra
Tan, Yao-Hua
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Publication date
2004
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04B - Conference paper
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Proceedings of the 37th HICSS Conference
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Hawaii
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Abstract
Mini Track Introduction Some years ago, Online Communities were considered one of the most promising innovations resulting from the Internet revolution. Community building and community development were proclaimed to be a key success factor for the digital enterprise. As a result, Internet ventures tried to artificially build and foster Online Communities in different forms ? as part of online shops, portal sites or B2B platforms, or as design, relationship or gaming communities. At the same time research was mainly related to topics as for example how to build a community and how to gain critical mass and market shares as soon as possible.
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Virtual Communities
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37th HICSS Conference
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English
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Unknown
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Published
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Citation
Preece, J., Schubert, P., & Tan, Y.-H. (2004). Mini track: “Online communities in the digital economy?”. Proceedings of the 37th HICSS Conference. 37th HICSS Conference. https://doi.org/10.26041/fhnw-2943