The pivotal role of community building in electronic commerce
Loading...
Authors
Schubert, Petra
Author (Corporation)
Publication date
2000
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editors
Editor (Corporation)
Supervisor
Parent work
Proceedings of the 33th HICSS Conference
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Place of publication / Event location
Hawaii
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Firms competing in the arena of Electronic Commerce (E-Commerce) strive to understand the new business potentials which the Internet offers. This paper considers Virtual Communities of Transaction as an important arena to realize these potentials. Since they can grow trust, cultivate a collective awareness, and stress community knowledge, they can be a valuable component of E-Commerce Sites. We focus on electronic product catalogs (EPCs) as a popular example of a component in the E-Commerce setting and propose an architecture for an "enhanced EPC" ? the Participatory Product Catalog (PEP). The PEP brings the notion of Virtual Communities to E-Commerce by combining aspects of product information and community building for business use. PEPs offer (1) the social building of trust, (2) the ability to foster the growth of valuable community knowledge and (3) the effective use of personalization strategies.
Keywords
E-Commerce, Produktkatalog
Event
31st HICSS Conference
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
Schubert, P. (2000). The pivotal role of community building in electronic commerce. Proceedings of the 33th HICSS Conference. 31st HICSS Conference. https://doi.org/10.26041/fhnw-2853