National identity or european standards?
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Bachelor of Arts FHNW in Visuelle Kommunikation und digitale Räume
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Gestaltung und Kunst Basel FHNW
Place of publication / Event location
Basel
Edition
Version
Programming language
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Practice partner / Client
Abstract
The desire to Europeanize is blurring cultural and linguistic boundaries, erasing the uniqueness of each national heritage. This project explores how Ukraine can preserve its cultural identity while integrating with European standards. It focuses on modernizing the Ukrainian Cyrillic alphabet to improve readability and appeal without new laws. By modifying certain letters and diversifying text design through hybridization, the project aims to attract younger audiences and support typographic experimentation while remaining inclusive for older generations. The goal is to propose solutions that enhance readability and aesthetics, respecting Ukraine's cultural heritage while balancing cultural preservation with modernization amidst globalization.
Keywords
Europa, Standards, nationale Identität, Ukraine, Kyrillisches Alphabet
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Event
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ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Levina, K. (2024). National identity or european standards? [Hochschule für Gestaltung und Kunst Basel FHNW]. https://irf.fhnw.ch/handle/11654/50342