Better: Digital media can make tourism experiences at heritage destinations better
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Authors
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Publication date
2022
Typ of student thesis
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Type
04A - Book part
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Parent work
Handbook on heritage, sustainable tourism and digital media
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DOI of the original publication
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Series
Series number
Volume
Issue / Number
Pages / Duration
108-128
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Publisher / Publishing institution
Edward Elgar Publishing
Place of publication / Event location
Cheltenham
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Abstract
Digital media offer incredible opportunities to enhance tourists' experiences, supporting their decision-making process and enlarging their discovering possibilities at any level and at any stage of the trip. In this chapter, we focus on the contribution of digital media to tourism at heritage sites and we present how, by connecting the physical with the digital world, some of the recent technological developments can be used to enhance visitors' experiences either in terms of (additional) products and services offered (e.g. reconstruction of destroyed parts of a site, direct access to information about the site) or with respect to the modalities in which these products and services are consumed and accessed (e.g. via audio-recordings downloadable on place, by playing a digital game about the site). More specifically, some digital tools, namely smartphones, QR codes and augmented reality, are presented, as well as a digital mode, gamification. At the end of the chapter, the concept of smart destinations is introduced to illustrate how these different technological improvements, together with big data elaboration, can favour the implementation of economic, territorial and social measures to enhance the tourism experience at the destination level, increasing its accessibility, sustainability and efficiency.
Keywords
Subject (DDC)
330 - Wirtschaft
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ISBN
978-1-78897-007-5
978-1-78897-008-2
978-1-78897-008-2
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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Expert editing/editorial review
Open access category
Hybrid
License
Citation
GARBANI-NERINI, Elide, Safak KORKUT und Silvia DE ASCANIIS, 2022. Better: Digital media can make tourism experiences at heritage destinations better. In: Silvia DE ASCANIIS und Lorenzo CANTONI (Hrsg.), Handbook on heritage, sustainable tourism and digital media. Cheltenham: Edward Elgar Publishing. S. 108–128. ISBN 978-1-78897-007-5. Verfügbar unter: https://doi.org/10.26041/fhnw-7212