Leading Generation Z: Navigating towards an optimal work environment through career diversification and technology

Abstract

The Avenir Group, a Swiss SME consultancy, seeks to effectively engage and retain Generation Z employees within its organization. This thesis investigates the impact of Generation Z entering the workforce, focusing on the necessary adaptations in work environments, the leadership qualities that resonate with this demographic, and their perceptions of portfolio careers. This analysis is crucial for Avenir as it endeavors to tailor its HR consultancy services to meet the unique demands and work styles of Generation Z, thereby ensuring the company's relevance and competitiveness in a rapidly evolving labor market.