Antithetic Leadership: Designers Are Different, Business People Too
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Authors
Author (Corporation)
Publication date
2017
Typ of student thesis
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Type
04A - Book part
Editors
Oswald, Gerhard
Kleinemeier, Michael
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Parent work
Shaping the Digital Enterprise. Trends and Use Cases in Digital Innovation and Transformation
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Issue / Number
Pages / Duration
93-107
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Publisher / Publishing institution
Springer
Place of publication / Event location
Schweiz
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Abstract
Many established business models are being revolutionized by huge strides in IT development, the availability of cheap money, and the emergence of new buyer groups. To address these new paradigms, companies need to establish a permanent innovation capability that goes far beyond existing research and development (R&D) and idea management. Innovation capability, often also referred to as (business) innovation, complements a company’s transformation capability, which remains vital. To survive and remain competitive, companies must master both capabilities and the underlying logic in parallel. We use the term antithetic leadership to describe this duality in management behavior. This concept distinguishes between two areas of management logic: business (business transformation and operation) and design (ideation and innovation), each of which has its own theories and entrenched culture. Antithetic leadership is not an additional variant of cooperative leadership, but is rather the deliberate and purposeful practice of contradictory leadership in the same ecosystem at the same time, if necessary, by the same leader. To demonstrate what is happening in this inspiring new area, we will look at a consulting unit of SAP: The Business Transformation Services (BTS) group is facing the challenge of cultivating antithetic leadership, namely finding a way for both management cultures to relate, and enabling a positive exchange of ideas. Until now, the management culture of this group followed purely business logic.
Keywords
Culture, Management Practice, Innovation Management
Subject (DDC)
330 - Wirtschaft
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ISBN
978-3-319-40967-2
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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Citation
VON KUTZSCHENBACH, Michael, Peter MITTEMEYER und Werner WAGNER, 2017. Antithetic Leadership: Designers Are Different, Business People Too. In: Gerhard OSWALD und Michael KLEINEMEIER (Hrsg.), Shaping the Digital Enterprise. Trends and Use Cases in Digital Innovation and Transformation. Schweiz: Springer. S. 93–107. ISBN 978-3-319-40967-2. Verfügbar unter: http://hdl.handle.net/11654/23499