Social robots in organizational contexts: The role of culture and future research needs

Abstract

The integration of social robots in organizations is on the rise. In the future, an increase in the application of physically embodied robots who socially interact and collaborate with humans is expected. In this chapter, we outline the organizational contexts in which current research examines social robots and point out cultural challenges regarding their implementation in the workplace. We suggest that the successful integration of social robots in organizations requires a cultural fit between values embedded in social robots and values lived in the organizational context in which the robot is deployed. In addition, we propose an agenda for future research that addresses the associated cultural challenges of introducing social robots into organizational contexts.