Communities and Personalization for Individual Products
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Authors
Koch, Michael
Möslein, Kathrin
Schubert, Petra
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Publication date
2002
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04B - Conference paper
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Proceedings of British Academy of Management Annual Conference
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London
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Abstract
The use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities such as product development, feedback, support for other customers, recommendations etc. This can be in the form of active participation or simply a sharing of preferences. The structuring and organization of this participation may empower the customer and may result in new kinds of dynamics in customer collaboration.
Keywords
Virtual Communities
Subject (DDC)
330 - Wirtschaft
005 - Computer Programmierung, Programme und Daten
005 - Computer Programmierung, Programme und Daten
Event
British Academy of Management Annual Conference
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English
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Unknown
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Published
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No peer review
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Citation
KOCH, Michael, Kathrin MÖSLEIN und Petra SCHUBERT, 2002. Communities and Personalization for Individual Products. In: Proceedings of British Academy of Management Annual Conference. London. 2002. Verfügbar unter: https://doi.org/10.26041/fhnw-2861