Knowledge-Driven Tourism Destination Management
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Master
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
This study is embedded in the research field of smart tourism destinations and examined how Destination Management Organisations (DMOs) – the central governing bodies of touristic destinations – can evolve their business model by applying Business Intelligence (BI) techniques to support stakeholders of the destination, enabling these to improve their decision-making.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Hensler, S. (2023). Knowledge-Driven Tourism Destination Management [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48843