Web Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going Beyond Traditional Marketing Paradigms
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Authors
Schubert, Petra
Selz, Dorian
Author (Corporation)
Publication date
1999
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04B - Conference paper
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Proceedings of the 32nd HICSS Conference
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Hawaii
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Abstract
Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for the customer. The Web Assessment model unites these constituting characteristics into one approach for the evaluation of commercial Web sites. The Web Assessment methodology has been developed over the last one and a half years and the initial ideas have already been presented at conferences on information systems ([20], [21]).
Keywords
Web Assessment, Internet
Event
31st HICSS Conference
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English
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Unknown
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Published
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No peer review
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Citation
Schubert, P., & Selz, D. (1999). Web Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going Beyond Traditional Marketing Paradigms. Proceedings of the 32nd HICSS Conference. 31st HICSS Conference. https://doi.org/10.26041/fhnw-3135