Business Innovation with Mobile Payment
No Thumbnail Available
Authors
Author (Corporation)
Publication date
2016
Typ of student thesis
Master
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
In today’s era of ubiquitous computing and mobile commerce, Swiss SMEs could profit a lot from offering their customers a way to pay mobile. An appropriate and well-chosen mobile payment solution could help them to attract new customers, increase their sales and lower their transaction costs. However, in Switzerland, SMEs are confronted with a complex and multifaceted mobile payments market which makes it difficult to select an adequate mobile payment solution. This paper aims to address this problem and give merchants a basis to choose the right mobile payment solution. In order to ensure high quality of the results, the study has been designed as an in-depth rather than a broad analysis and is therefore limited to remote mobile payments only. To achieve the goal of this study and provide Swiss merchants with sound recommendations, several steps were necessary. First, an extensive literature review was conducted to create a strong foundation for the study. Second, the Swiss market was researched to identify different mobile payment scenarios and to classify the existing mobile payment methods. Based on the gathered information about the mobile payment market in Switzerland, a web-based survey was created and sent to customers and prospects in the German-speaking part of Switzerland. The goal of the survey was to test the main hypothesis of this work namely to find out whether a payment scenario impacts the mobile payment behaviour of customers and prospects....
Keywords
Subject (DDC)
330 - Wirtschaft
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
ROESLER, Mirjam, 2016. Business Innovation with Mobile Payment. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39992