User experience and usability: the case of augmented reality

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Authors
Mele, Emanuele
Cantoni, Lorenzo
Author (Corporation)
Publication date
2020
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Course of study
Type
04A - Book part
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Parent work
Handbook of e-tourism
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DOI of the original publication
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Series
Series number
Volume
Issue / Number
Pages / Duration
1-22
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Publisher / Publishing institution
Springer
Place of publication / Event location
Cham
Edition
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Abstract
User experience and design are central factors in information and communication technologies, determining the use and success of adoption of any tourism application. These issues are tackled within the so-called “usability” tests, which provide multiple ways of investigating whether an application is usable to visitors within specific contexts of interest. With the aim of providing both tourism scholars and practitioners with an original overview on the topic of usability, this book chapter will take the case of augmented reality (AR) applications from an online communication perspective. First, we provide an overview on usability analysis and web analytics, also illustrating how data from actual uses can provide information on the risks involved with the use of an application. Second, we present a collection of AR studies, positioning them in relationship with usability analysis and related challenges. Lastly, future research trends, including the concept of gamification and replayability, are outlined in the conclusion.
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Subject (DDC)
330 - Wirtschaft
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ISBN
978-3-030-05324-6
978-3-030-05324-6
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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Expert editing/editorial review
Open access category
Closed
License
Citation
KORKUT, Safak, Emanuele MELE und Lorenzo CANTONI, 2020. User experience and usability: the case of augmented reality. In: Zheng XIANG, Matthias FUCHS, Ulrike GRETZEL und Wolfram HÖPKEN (Hrsg.), Handbook of e-tourism. Cham: Springer. S. 1–22. ISBN 978-3-030-05324-6. Verfügbar unter: https://irf.fhnw.ch/handle/11654/43030