“Shared online, made people envious, felt good”. Motivations to share non-media types of content online
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Author (Corporation)
Publication date
26.03.2024
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Type
01A - Journal article
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Parent work
International Journal of Social Media and Online Communities
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Volume
16
Issue / Number
1
Pages / Duration
1-19
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Publisher / Publishing institution
IGI Global
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Abstract
An online survey of 200 participants was conducted on the experiences of sharing material and immaterial artifacts, focusing on interaction with non-media content types. The survey included six categories of sharing: music preferences, travel plans, sports activities, apartments and vehicles, virtual items in online games, and dietary preferences. The study identified factors that motivate participation in content-mediated interaction: discovery, curating self, connectedness, collaboration, enjoyment, and instrumental motivations, as a set of six motivating factors driving contemporary sharing practices. The authors consolidated findings from earlier work on motivations to share personal content, validating the set of motivating factors with the six selected non-media types of content. The results suggest that both extrinsic and intrinsic motivations affect content sharing practices. Furthermore, motivating factors were mapped to the reported positive and negative experiences, in order to understand their relation and to discuss their capacity to guide user experience design.
Keywords
Apartment Sharing, Car Sharing, Content Sharing, Content-Mediated Interaction, Food Preferences, Music Preferences, Physical Exercises, Travel Plans, User Experience, Virtual Possessions
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ISBN
ISSN
2642-2247
2642-2255
2642-2255
Language
English
Created during FHNW affiliation
No
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
Olsson, T., Ojala, J., Fedosov, A., Väänänen, K., & Langheinrich, M. (2024). “Shared online, made people envious, felt good”. Motivations to share non-media types of content online. International Journal of Social Media and Online Communities, 16(1), 1–19. https://doi.org/10.4018/ijsmoc.341587