Measuring the effectiveness of e-commerce Web sites
Loading...
Authors
Schubert, Petra
Selz, Dorian
Author (Corporation)
Publication date
2001
Typ of student thesis
Course of study
Collections
Type
04A - Book part
Editors
Stuart, Barnes
Hunt, Brian
Editor (Corporation)
Supervisor
Parent work
E-Commerce and V-Business: Business Models for Global Success 2001
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
83-102
Patent number
Publisher / Publishing institution
Butterworth-Heinemann
Place of publication / Event location
Oxford
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for the customer. The Web Assessment model unites these ingredients into a unified approach for the evaluation of commercial Web sites. The Web Assessment methodology has been developed over the last one and a half years and the initial ideas have appeared in conference proceedings (Selz and Schubert 1997a, Selz and Schubert 1997b, Schubert and Selz 1999).
Keywords
CRM, Customer Relationship Management, E-Business, E-Commerce, EC-Applikationen, Virtual Communities, Virtuelle Gemeinschaften, Website
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
Schubert, P., & Selz, D. (2001). Measuring the effectiveness of e-commerce Web sites. In B. Stuart & B. Hunt (Eds.), E-Commerce and V-Business: Business Models for Global Success 2001 (pp. 83–102). Butterworth-Heinemann. https://doi.org/10.26041/fhnw-3196