Recommendations for conducting service-dominant logic research
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2020
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04A - Book part
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New trends in business information systems and technology
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Pages / Duration
281-297
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Springer
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Wiesbaden
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Abstract
In the digital age, companies compete on how well their service meets customer needs and solves customer problems, interacting with ever more actors to fulfill their promise. A well-suited mid-range theory to conduct research in this “new” world is service-dominant (S-D) logic. However, there are no guidelines or a commonly agreed framework for systematically conducting S-D logic research. To fill this gap, this chapter reviews and analyzes the use of S-D logic in research. It provides recommendations for conducting S-D logic in research and proposes an organizing framework for applied research settings and beyond.
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330 - Wirtschaft
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978-3-030-48331-9
978-3-030-48332-6
978-3-030-48332-6
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English
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Yes
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Published
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Closed
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EHRENTHAL, Joachim, Thomas W. GRUEN und Joerg S. HOFSTETTER, 2020. Recommendations for conducting service-dominant logic research. In: Rolf DORNBERGER (Hrsg.), New trends in business information systems and technology. Wiesbaden: Springer. S. 281–297. ISBN 978-3-030-48331-9. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42704