Recommendations for conducting service-dominant logic research
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Publication date
2020
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04A - Book part
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New trends in business information systems and technology
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Pages / Duration
281-297
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Springer
Place of publication / Event location
Wiesbaden
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Abstract
In the digital age, companies compete on how well their service meets customer needs and solves customer problems, interacting with ever more actors to fulfill their promise. A well-suited mid-range theory to conduct research in this “new” world is service-dominant (S-D) logic. However, there are no guidelines or a commonly agreed framework for systematically conducting S-D logic research. To fill this gap, this chapter reviews and analyzes the use of S-D logic in research. It provides recommendations for conducting S-D logic in research and proposes an organizing framework for applied research settings and beyond.
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978-3-030-48331-9
978-3-030-48332-6
978-3-030-48332-6
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Language
English
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Yes
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Published
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Closed
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Citation
Ehrenthal, J., Gruen, T. W., & Hofstetter, J. S. (2020). Recommendations for conducting service-dominant logic research. In R. Dornberger (Ed.), New trends in business information systems and technology (pp. 281–297). Springer. https://doi.org/10.1007/978-3-030-48332-6_19