An Experiment on Recommender Systems for SME Online Shops

dc.accessRightsAnonymous
dc.audienceSonstige
dc.contributor.authorStormer, Henrik
dc.contributor.authorWerro, Nicolas
dc.contributor.authorRisch, Daniel
dc.date.accessioned2015-10-05T15:40:27Z
dc.date.available2015-10-05T15:40:27Z
dc.date.issued2006
dc.description.abstractRecommender systems are often used in electronic shops in order to suggest similar or related products, potentially interesting products for a given customer or a set of products for a marketing campaign. Most recommender systems use the collaborative filtering method in order to provide the personalization information. The collaborative filtering method is a very efficient and convenient way of achieving personalization as there is no need to introduce semantic information about the products or to manually link products and users together. However the collaborative filtering technique does need a dense matrix in order to return pertinent recommendations. This paper proposes a way of combining several types of information in order to improve the density of the input matrix. The presented solution focuses on small and medium-sized online shops that can benefit from the presented results when they want to implement a recommender system in their application.
dc.event7th International We-B (Working for E-Business) Conference
dc.identifier.urihttp://hdl.handle.net/11654/8750
dc.identifier.urihttps://doi.org/10.26041/fhnw-2892
dc.language.isoenen_US
dc.relation.ispartofProceedings of the 7th International We-B (Working for E-Business) Conference
dc.subjectB2C
dc.subjectCustomer Profiles
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleAn Experiment on Recommender Systems for SME Online Shops
dc.type04B - Beitrag Konferenzschrift
dspace.entity.typePublication
fhnw.InventedHereunbekannt
fhnw.ReviewTypeNo peer review
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutInstitut für Wirtschaftsinformatikde_CH
fhnw.pagination150-157
fhnw.publicationStatePublished
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