Personalizing E-Commerce Applications in SMEs

dc.accessRightsAnonymous
dc.audienceSonstige
dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:42:07Z
dc.date.available2015-10-05T15:42:07Z
dc.date.issued2003
dc.description.abstractPersonalization of E-Commerce applications is an issue that is gaining increasing importance with the advanc-ing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personal-ization framework which forms the basis for the requirement analysis and the consecutive extension of ERP II systems.
dc.eventNinth Americas Conference on Information Systems (AMCIS)
dc.identifier.urihttp://hdl.handle.net/11654/9508
dc.identifier.urihttps://doi.org/10.26041/fhnw-3230
dc.language.isoenen_US
dc.relation.ispartofProceedings of the Ninth Americas Conference on Information Systems (AMCIS)
dc.subjectVirtual Communities
dc.subjectE-Business
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titlePersonalizing E-Commerce Applications in SMEs
dc.type04B - Beitrag Konferenzschrift
dspace.entity.typePublication
fhnw.InventedHereunbekannt
fhnw.ReviewTypeNo peer review
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutInstitut für Wirtschaftsinformatikde_CH
fhnw.pagination737-750
fhnw.publicationStatePublished
Dateien

Originalbündel

Gerade angezeigt 1 - 1 von 1
Vorschaubild
Name:
_ppt_content_pub_personalizing-e-commerce-applications-in-smes_amcis2003_schubert.pdf
Größe:
323.05 KB
Format:
Adobe Portable Document Format