Mövenpick Wein AG - Vom Netz zum Weinkeller
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Authors
Göckel, Matthias
Author (Corporation)
Publication date
2004
Typ of student thesis
Course of study
Collections
Type
01B - Magazine or newspaper article
Editors
Editor (Corporation)
Supervisor
Parent work
KMU-Manager
Special issue
DOI of the original publication
Link
Series
Series number
Volume
2004
Issue / Number
Pages / Duration
31
Patent number
Publisher / Publishing institution
Place of publication / Event location
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Die Mövenpick Wein AG zeigt, wie durch das Zusammenspiel verschiedener Vertriebskanäle die Kundenbindung erhöht werden kann. Fünf bis zehen Prozent der Bestellungen werden bereits heute online abgewickelt.
Keywords
E-Business
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
1660-1319
Language
German
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
Göckel, M. (2004). Mövenpick Wein AG - Vom Netz zum Weinkeller. KMU-Manager, 2004, 31. https://doi.org/10.26041/fhnw-3106