Designing Ukrainian’s soft power. Could type design influence national identity?
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Bachelor of Arts FHNW in Visuelle Kommunikation und digitale Räume
Type
11 - Student thesis
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Parent work
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Gestaltung und Kunst Basel FHNW
Place of publication / Event location
Basel
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Abstract
Through the idea of my thesis, “Designing Ukraine’s soft power – Could type design influence national identity?” my goal in the visualization part was to build Ukraine’s identity by creating a typeface. How the language sounds is the main core of this identity. In my design, I have created a system that introduces sound to every letter. I tried to find a way to match sound with the looks, not only in the letters themselves but also when they turn into words. In the modern design of Ukraine’s alphabet, the letters don’t sound as they look, especially compared to Russian. The Ukrainian alphabet looks the same as the Russian alphabet but has some extra letters. These letters are the only things that distinguish these two languages in the visual way. People could hear a difference in the language but not see it, for example, on the street. Rits Grotesk is a typeface based on the rules of phonetics and personal life experience of the Ukrainian language.
Keywords
Ukraine, typeface, identity, sound, phonetics
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Ponomarenko, V. (2023). Designing Ukrainian’s soft power. Could type design influence national identity? [Hochschule für Gestaltung und Kunst Basel FHNW]. https://irf.fhnw.ch/handle/11654/44612