Personas: Storytelling im Online-Marketing. Die Macht der Geschichte im Zeitalter von Social Media
| dc.accessRights | Anonymous | |
| dc.audience | Praxis | |
| dc.contributor.author | Dalla Vecchia, Martina | |
| dc.date.accessioned | 2017-04-12T14:22:46Z | |
| dc.date.available | 2017-04-12T14:22:46Z | |
| dc.date.issued | 2011 | |
| dc.identifier.issn | 1663-3415 | |
| dc.identifier.uri | http://hdl.handle.net/11654/24771 | |
| dc.language.iso | de | en_US |
| dc.relation.ispartof | Marketing & Sales Review | en_US |
| dc.title | Personas: Storytelling im Online-Marketing. Die Macht der Geschichte im Zeitalter von Social Media | |
| dc.type | 01B - Beitrag in Magazin oder Zeitung | |
| dspace.entity.type | Publication | |
| fhnw.InventedHere | Yes | |
| fhnw.IsStudentsWork | no | |
| fhnw.PublishedSwitzerland | Yes | |
| fhnw.ReviewType | Anonymous ex ante peer review of a complete publication | |
| fhnw.affiliation.hochschule | Hochschule für Wirtschaft | de_CH |
| fhnw.affiliation.institut | Institut für Wirtschaftsinformatik | de_CH |
| fhnw.pagination | 62-63 | |
| fhnw.publicationOnline | Nein | |
| fhnw.publicationState | Published | |
| relation.isAuthorOfPublication | b936a66c-32b0-4b88-ae21-5292a66a4bdb | |
| relation.isAuthorOfPublication.latestForDiscovery | b936a66c-32b0-4b88-ae21-5292a66a4bdb |