The Influence of Social Networks on the Consumer's Purchase Decisions

Abstract

Achievement of continuous competitive advantage in an ever changing business environment together with distinct advancement in technology, require enterprises to consider more efficient ways in their quick responding abilities and in their taking advantage of IT possibilities. Many studies confirmed the important role of Agility and IT/ERP governance in ERP post-implementation phase in this respect. Additionally it was found that agility affects ERP post-implementation phase in various ways and continuous improvement of this phase with customization and business process reengineering plays a vital role for an improved superior agility. Impact and influence of ERP systems in supporting business operations is significant, therefore the effect of post-implementation modification initiatives need to be closely examined. Since these influences of ERP PIP are not adequately studied, there is still gap in the literature regarding this (Oseni et al., 2014). This master thesis addresses the research problem about the lack of knowledge on how IT/ERP governance and agility influences ERP post-implementation phase....