Enhancing the Stadium Experience of Sports with Augmented Reality

Loading...
Thumbnail Image
Author (Corporation)
Publication date
2019
Typ of student thesis
Master
Course of study
Type
11 - Student thesis
Editors
Editor (Corporation)
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Augmented Reality (AR) is the concept of superimposing digital content on top of a view of the real world as seen through the viewfinder of a camera. From maintenance to real estate, AR can foster digital innovation in workforce enablement and customer interaction innovation. Within this Master Thesis, an Augmented Reality prototype is developed and evaluated. The prototype aims to integrate augmented reality information layer in real-time during a sports event in the stadium. The hypothesis is that AR technology can enhance the sportive experience and improve the stadium presence, especially for the branches with lower spectator engagement. AR is known to provide sport-relevant business cases, such as location-based commercial spots; however, this thesis limits its focus on information communication and visualization about the athletes towards the spectators. A review of current literature for AR is necessary to understand the field of this study. Current "trends" of AR/VR in sports will be analyzed to define the requirements for the prototype. In the last step, the prototype will be evaluated within an experiment to reveal its impact on the user engagement, AR experience and information enhancements.
Keywords
Subject (DDC)
Project
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Jurkschat, A. (2019). Enhancing the Stadium Experience of Sports with Augmented Reality [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40390