The Participatory Electronic Product Catalog: Supporting Customer Collaboration in E-Commerce Applications

Abstract

As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct business, new strategic considerations dictate that E-Commerce Applications afford coordination and collaboration mechanisms. These coordination mechanisms are vital to leverage subgroup preferences and exploit the intelligence embedded in prior transaction histories and experiences. To provide such vital pathways, systems must support the notion of Virtual Communities of Buyers as they cultivate the process of a collective awareness. Virtual Communities of Buyers and Seller Offerings can be merged in a single locus, the electronic product catalog (EPC). To coordinate the buyers, the EPC can usefully be extended as a Participatory Product Catalog (PEP) - which combines aspects of product information and community building into a common approach for a modern business medium.