Digital ecosystem. How companies can achieve a sustainable competitiveness in the future and the digital age

Abstract

Companies today are still highly influenced by the management theories of the indus-trial age. To be successful in the future companies need to become part of digital eco-systems where partners and customers will be co-creators. Customers and employees’ expectations are changing, and managers need to re-evaluate traditional management methods to enable companies to successfully transition into the digital era. During the transition, we will see a change from sociotechnical systems to transitional constructs that enable co-creation and collaboration. Digital Arenas will allow companies to create value outside of their industry by collaborating with other companies through APIs; this will give rise to new business models everywhere.