Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design
dc.accessRights | Anonymous | |
dc.audience | Sonstige | |
dc.contributor.author | Piller, Frank | |
dc.contributor.author | Koch, Michael | |
dc.contributor.author | Möslein, Kathrin | |
dc.contributor.author | Schubert, Petra | |
dc.date.accessioned | 2015-10-05T15:40:53Z | |
dc.date.available | 2015-10-05T15:40:53Z | |
dc.date.issued | 2003 | |
dc.description.abstract | The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial literature on manufacturing and information systems for mass customization, research on the role of the customer within the co-design process is rare. However, customers face new uncertainties and risks when purchasing a customized good. We discuss these risks and provide a new approach to address these problems based on personalization and collaboration. We will analyze how personalization of the co-design process and collaboration of users within communities can render (mass) customization more efficient. Our objective is to set a research agenda in the field of user interaction with toolkits for customer co-design. | |
dc.event | 3rd Annual Conference on "Managing through variety: The European style?" | |
dc.identifier.uri | http://hdl.handle.net/11654/8932 | |
dc.identifier.uri | https://doi.org/10.26041/fhnw-2976 | |
dc.language.iso | en | en_US |
dc.relation.ispartof | Proceedings of the 3rd Annual Conference on "Managing through variety: The European style?" | |
dc.subject | Virtual Communities | |
dc.subject | CRM | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.subject.ddc | 005 - Computer Programmierung, Programme und Daten | |
dc.title | Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design | |
dc.type | 04B - Beitrag Konferenzschrift | |
dspace.entity.type | Publication | |
fhnw.InventedHere | unbekannt | |
fhnw.ReviewType | No peer review | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft FHNW | de_CH |
fhnw.affiliation.institut | Institut für Wirtschaftsinformatik | de_CH |
fhnw.publicationState | Published |
Dateien
Originalbündel
1 - 1 von 1
- Name:
- _ppt_content_pub_managing-high-variety-how-to-overcome-the-mass-confusion-phenomenon-of-customer-co-design_euram-mass-confusion.pdf
- Größe:
- 55.41 KB
- Format:
- Adobe Portable Document Format