Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce

Thumbnail Image
Authors
Schubert, Petra
Ginsburg, Mark
Author (Corporation)
Publication date
2000
Typ of student thesis
Course of study
Type
01A - Journal article
Editors
Editor (Corporation)
Supervisor
Parent work
Electronic Markets Journal
Special issue
DOI of the original publication
Link
Series
Series number
Volume
2000
Issue / Number
Pages / Duration
45-55
Patent number
Publisher / Publishing institution
Place of publication / Event location
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Bringing communities of buyers and sellers together in the arena of electronic commerce stimulates three major potentials: the building of trust, the collection and effective use of community knowledge and the economic impacts of accumulated buying power. In this context, we introduce the concept of Virtual Communities of Transaction and review important personalization approaches which we may utilize in their design: collaborative filtering, data mining, and techniques to optimize the user interface and the underlying product offerings. The key contributions of this paper are the elaboration of Virtual Communities, the presentation of a categorization scheme for different types of communities, the identification of classes of member profiles, and the innovative concept of community products. We conclude with the case of the Amazon.com Recommendation Center to illustrate key design ideas and discuss an evolutionary application, the Participatory Product Catalog.
Keywords
E-Business, Personalisierung
Subject (DDC)
330 - Wirtschaft
005 - Computer Programmierung, Programme und Daten
Project
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
SCHUBERT, Petra und Mark GINSBURG, 2000. Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce. Electronic Markets Journal. 2000. Bd. 2000, S. 45–55. DOI 10.26041/fhnw-2857. Verfügbar unter: https://doi.org/10.26041/fhnw-2857