Digital marketing activities in a business-to-business company: Their impact on the sales funnel and a comparison between Europe, North America and Asia-Pacific

dc.contributor.authorBorges, Tomassoni Scherezade
dc.contributor.mentorMiller, Barbara Therese
dc.date.accessioned2023-12-22T15:41:34Z
dc.date.available2023-12-22T15:41:34Z
dc.date.issued2017
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40009
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleDigital marketing activities in a business-to-business company: Their impact on the sales funnel and a comparison between Europe, North America and Asia-Pacific
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeMaster
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutMaster of Science
relation.isMentorOfPublication1c41e273-ee82-4494-80f6-9cdeab888421
relation.isMentorOfPublication.latestForDiscovery1c41e273-ee82-4494-80f6-9cdeab888421
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Master of Science