Mobile communities: How viable are their business models? An exemplary investigation of the leisure industry

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Authors
Schubert, Petra
Author (Corporation)
Publication date
2006
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01A - Journal article
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Parent work
Electronic Commerce Research
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DOI of the original publication
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Series
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Volume
2006
Issue / Number
Pages / Duration
103-121
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Publisher / Publishing institution
Elsevier
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Abstract
Communities (especially Virtual Communities) of Interest have been the focus of substantial discussion in academic literature. This paper addresses Communities of Interest within the leisure industry and discusses possible business models for the parties operating the platform. The described community platform is an innovative value added service concept for a mobile coordination support for individuals?A Mobile Community Support System. In this paper we extend the discussion about mobile communities to hybrid communities. The communities are hybrid in two ways: they use two different access channels, the Web and mobile devices, and they are built on real-world leisure communities that constitute themselves in the form of buddy lists in the virtual world of an ICT supported platform. We briefly depict the state of the art of IT in the leisure industry and describe the empirical aspects of the project objectives of the MCOR (Mobile Community Online Reservation) system.
Keywords
Virtual Communities
Subject (DDC)
330 - Wirtschaft
005 - Computer Programmierung, Programme und Daten
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ISBN
ISSN
1567-4223
1873-7846
Language
English
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Unknown
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Publication status
Published
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No peer review
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Citation
SCHUBERT, Petra, 2006. Mobile communities: How viable are their business models? An exemplary investigation of the leisure industry. Electronic Commerce Research. 2006. Bd. 2006, S. 103–121. Verfügbar unter: http://hdl.handle.net/11654/8697