Digital Maturity Model - How companies can achieve sustainable competitiveness in the future and the digital age

Abstract

For companies to be sustainably successful in the digital age, there are certain preconditions they must fulfill to be able to react to customer expectations and offer appropriate products or services competitively. This ability to proactively provide proper products or services within an adequate period is called Digital Maturity. To reach Dig-ital Maturity, companies must establish four preconditions: Customer Knowledge, Strategic Management, Technical Capability, and Cultural Agility. Those preconditions are called pillars of Digital Maturity. This chapter explains, why Digital Maturity concerns the whole company and requires different prerequisites on the leadership- as well as on the technical-, organizational, and cultural side of a company. The Digital Maturity assessment of the University of Applied Sciences and Arts Northwestern Switzerland is introduced and explains how to set up and incrementally perform a Digital Maturity assessment inside a company to continuously improve the companies’ Digital Maturity.