Conditions for the Use of Artificial Intelligence in Customer Service for Enhanced Efficiency: A Case Study Within Johnson & Johnson Medtech Switzerland

dc.contributor.authorCassata, Sabrina
dc.contributor.mentorPilorget, Lionel
dc.date.accessioned2024-12-03T19:39:13Z
dc.date.available2024-12-03T19:39:13Z
dc.date.issued2024
dc.description.abstractThis thesis revolves around the main research question: “How can AI technologies, particularly predictive analytics, transform customer service processes to increase efficiency within the Medtech industry?” Central to this research is the inquiry about four specific AI technologies, namely predictive analytics, generative AI, computer vision, and natural language processing.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/49262
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleConditions for the Use of Artificial Intelligence in Customer Service for Enhanced Efficiency: A Case Study Within Johnson & Johnson Medtech Switzerland
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeMaster
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutMaster of Science
relation.isMentorOfPublication9321dc2a-ab82-4d5e-8e76-fb96e3573d0b
relation.isMentorOfPublication.latestForDiscovery9321dc2a-ab82-4d5e-8e76-fb96e3573d0b
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Master of Science