Handle with care. Social labelling through the symbol of clothing care label
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Authors
Author (Corporation)
Publication date
2025
Typ of student thesis
Bachelor
Course of study
Bachelor of Arts FHNW in Visuelle Kommunikation und digitale Räume
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Gestaltung und Kunst Basel FHNW
Place of publication / Event location
Basel
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
This Bachelor's thesis uses the symbol of a clothing care label to explore the invisible ways we’re labelled in society. Woven into our garments, these tiny tags tell us how to treat clothes – but they also quietly speak about value, origin, biases and care. In this project, I collected personal stories reflecting on how people have been labelled by themselves or others. Their words were printed as real care labels and sewn into a book, paired with portraits and factual personal data. The structure invites the reader to confront their assumptions – first by seeing, then assuming, and finally by putting in the effort to understand and get to know the person. It’s an intimate reflection on identity, categorisation, and the overlooked systems that shape how we relate to one another.
Keywords
Social, Labelling, Book, Label, Editorial
Subject (DDC)
Event
Exhibition start date
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Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Handle with care. Social labelling through the symbol of clothing care label. (2025). [Hochschule für Gestaltung und Kunst Basel FHNW]. https://irf.fhnw.ch/handle/11654/53681