Proceedings of CollECTeR Europe 2006
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Authors
Schubert, Petra
Risch, Daniel
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Publication date
2006
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02 - Monograph
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University of Applied Sciences Northwestern Switzerland FHNW, Institute for Business Economics, Basel, Switzerland
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Basel
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Abstract
The CollECTeR series of conferences (http://www.collecter.org/) was established to link research centres at universities to form a basis for collaborative research in Electronic Commerce. Conference Topic 2006: Collaborative BusinessThe ?networked economy? challenges organizations to consider the use of Collaborative Business, namely the combined deployment of groupware and e-business infrastructures. Mobile computing technology and collaboration support have reached a level that makes a seamless integration of communications and data processing economically feasible. This constitutes our notion of Collaborative Business: the timely bundling of communication, coordination, and collaboration activities.The focus of CollECTeR Europe 2006 is on new forms of Customer Relationship Management (CRM) ? including mobile CRM ? that cover the whole value chain and use new working modes.
Keywords
B2B, B2C, Collaboration
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ISBN
3-9810394-1-6
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Language
English
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Unknown
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Published
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No peer review
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Citation
Schubert, P., & Risch, D. (2006). Proceedings of CollECTeR Europe 2006. University of Applied Sciences Northwestern Switzerland FHNW, Institute for Business Economics, Basel, Switzerland. https://doi.org/10.26041/fhnw-3081