Using Synthetic Data to Address Data Scarcity in AI-Driven Platforms for Improving Paid Advertising Campaigns

dc.contributor.authorOvnarski, Aleksandar
dc.contributor.mentorHinkelmann, Knut
dc.contributor.mentorSchlick, Sandra
dc.date.accessioned2025-07-09T12:45:08Z
dc.date.issued2025
dc.description.abstractThis paper investigates the use of synthetic data as a viable solution to mitigate the challenge of data scarcity.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/52038
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleUsing Synthetic Data to Address Data Scarcity in AI-Driven Platforms for Improving Paid Advertising Campaigns
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeMaster
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutMaster of Sciencede_CH
relation.isMentorOfPublication6898bec4-c71c-491e-b5f8-2b1cba9cfa00
relation.isMentorOfPublication038b519d-0e7a-49cf-bae9-55884d6a25d3
relation.isMentorOfPublication.latestForDiscovery6898bec4-c71c-491e-b5f8-2b1cba9cfa00
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Master of Science