Writing on the Wall: How Swiss Brands Use Facebook for Brand Development and Consumer Engagement: An Illustrative Multiple Case Study

dc.contributor.authorFischer, Hadleigh William
dc.contributor.mentorMeyer, Rolf
dc.date.accessioned2023-12-22T15:42:17Z
dc.date.available2023-12-22T15:42:17Z
dc.date.issued2017
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40047
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleWriting on the Wall: How Swiss Brands Use Facebook for Brand Development and Consumer Engagement: An Illustrative Multiple Case Study
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeMaster
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutMaster of Science
relation.isMentorOfPublicationbeea9f90-646d-4a7e-8f73-761979b76d77
relation.isMentorOfPublication.latestForDiscoverybeea9f90-646d-4a7e-8f73-761979b76d77
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Master of Science