The Effect of Virtual Relationships on E-Shops, A Case-Study-based Approach

dc.accessRightsAnonymous
dc.audienceSonstige
dc.contributor.authorRisch, Daniel
dc.contributor.authorSchubert, Petra
dc.date.accessioned2015-10-05T15:41:20Z
dc.date.available2015-10-05T15:41:20Z
dc.date.issued2004
dc.description.abstractThe paper presents and applies the methodology and techniques of cross case analysis (CCA). The authors identify patterns of success in the field of e-shops and virtual relationships. The findings are based on six selected case studies following the methodology developed by Eisenhardt [1989]. The case study approach was used for two reasons: First, a large number of case studies was collected over the last years containing knowledge that had not yet been analysed and interpreted. Second, the authors assume that the research field of e-business and ICT is particularly suited for cross case analysis because of the dynamic development and the need to learn from best practice [Klein/Myers 1999].
dc.eventEleventh Research Symposium on Emerging Electronic Markets
dc.identifier.urihttp://hdl.handle.net/11654/9131
dc.identifier.urihttps://doi.org/10.26041/fhnw-3071
dc.language.isode_CH
dc.relation.ispartofProceedings of the Eleventh Research Symposium on Emerging Electronic Markets
dc.subjectCRM
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleThe Effect of Virtual Relationships on E-Shops, A Case-Study-based Approach
dc.type04B - Beitrag Konferenzschrift
dspace.entity.typePublication
fhnw.InventedHereunbekannt
fhnw.ReviewTypeNo peer review
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutInstitut für Wirtschaftsinformatikde_CH
fhnw.pagination107-114
fhnw.publicationStatePublished
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