A hybrid model as guidance for strategic digital transformation approaches
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2019
Typ der Arbeit
Master
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Digital transformation offers high potential for companies. Companies can profit in internal efficiency such as by automatizing processes or by developing new business models that are driven from external opportunities. Since SME are the backbone of the economy, this research focuses on how SME can be supported in identifying strategic focus areas for their digital transformation journey. The research revealed that the digital maturity grade of SME is rather low to average. Possible reasons herefore are the modest resources and that SME are tied to day-to-day business. There are many frameworks and models existing for digital transformation. Nevertheless, there is no existing comprehensive hybrid model to guide SME in their digital transformation approaches which includes basic principles of business management in combination with digital enablers such as digital technologies or digital skills. This thesis establishes such a hybrid model to systematically and efficiently guide companies in determining strategic focus areas in the context of digital transformation with a specific focus on SME. During the research approach, the “Transformation Compass” a hybrid model consisting of a framework and an analog as well as a digital application method was developed. The development of the artifact is based on a thorough literature review. By extending previous instruments, the framework consists of various aspects that are relevant for a business such as marketing, processes, change management or innovation. These aspects are clustered in four building blocks that are “Customer Centricity”, “Business Model”, “Operational Excellence” and “Organization Excellence”. To further cluster the aspects, the hybrid model has in total four levels. Level one represents the four building blocks, level two includes in total 15 main categories, level three has 49 sub categories assigned and the basis of level four are 196 different transformation options....
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
GRAF, Manuela, 2019. A hybrid model as guidance for strategic digital transformation approaches. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40330