MRO Procurement for Business Customers: A Longitudinal Case Study Analysis
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Authors
Schubert, Petra
Author (Corporation)
Publication date
2006
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
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Editor (Corporation)
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Parent work
Proceedings of the Americas Conference on Information Systems (AMCIS)
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
1877-1886
Patent number
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Place of publication / Event location
Edition
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Abstract
Buero-Fuerrer is a company that decided to implement a modern e-procurement solution for B2B customers in the industry of office supplies. The company was looking for an e-commerce software solution for the seamless integration of the procurement process for its business customers. The main objective was the development of a customized software solution which would have a major impact on customer retention and the way procurement processes were handled. Buero-Fuerrer can be called as visionary regarding the consequent implementation of its e-strategy. What was originally seen as a challenge and "nice to have" venture is now the preferred sales channel and an absolute key to market success. Without an e-shop, Buero-Fuerrer would not have managed to become number one in the Swiss B2B stationary market.
Keywords
Case Study, E-Business
Event
Americas Conference on Information Systems (AMCIS)
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Language
English
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
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Citation
Schubert, P. (2006). MRO Procurement for Business Customers: A Longitudinal Case Study Analysis. Proceedings of the Americas Conference on Information Systems (AMCIS), 1877–1886. https://doi.org/10.26041/fhnw-3112