Digital Transformation in Retail Banking: A Methodology and Application for Evaluating Digital Maturity in Retail Banking
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2017
Typ der Arbeit
Master
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
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Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
In the era of digitalisation, the banking industry is facing one of the most extensive transformations in their history. Digitalisation continues to gain momentum and enables disruptive ways to accelerate transformation on business processes, collaboration with stakeholders, and interaction with customers. Innovative solutions combined with digital strategies foster change to meet customers’ growing expectations of a cutting-edge digital experience. However, there are currently no existing generic concepts to enable and support the digital transformation in retail banking. This master thesis examines the digital transformation of banking business models and provides a methodology to evaluate the digital maturity in retail banking. The concept of the methodology is further utilised to develop a digitalisation roadmap in order to effectively add value to the business and drive organisational change. For this research project a qualitative research approach was chosen. The master thesis is based on literature review, expert interviews, and conferences. The findings were compared with the VI-SOR maturity model and contribute to an extension of the model for digital transformation on the process level, specifically in retail banking with a focus on customer relationship management. The research findings disclose that the methodology can be applied as an appropriate approach to support digital transformation in retail banking. Furthermore, the successful application of the methodology verified the usability of the developed artefacts. Thus, the scientifically researched knowledge is channelled into practice-oriented application and makes the connection between the theoretical background and the practical relevance.
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
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Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
Dilji, E. (2017). Digital Transformation in Retail Banking: A Methodology and Application for Evaluating Digital Maturity in Retail Banking [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39952