From Mass Customization to Collaborative Customer Co-Design

dc.accessRightsAnonymous
dc.audienceSonstige
dc.contributor.authorPiller, Frank
dc.contributor.authorSchubert, Petra
dc.contributor.authorKoch, Michael
dc.contributor.authorMöslein, Kathrin
dc.date.accessioned2015-10-05T15:40:38Z
dc.date.available2015-10-05T15:40:38Z
dc.date.issued2004
dc.description.abstractUsing electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.
dc.eventEuropean Conference on Information Systems (ECIS 2004)
dc.identifier.urihttp://hdl.handle.net/11654/8816
dc.identifier.urihttps://doi.org/10.26041/fhnw-2916
dc.language.isoen_UK
dc.relation.ispartofProceedings of the European Conference on Information Systems (ECIS 2004)
dc.subjectVirtual Communities
dc.subjectPersonalisierung
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleFrom Mass Customization to Collaborative Customer Co-Design
dc.type04B - Beitrag Konferenzschrift
dspace.entity.typePublication
fhnw.InventedHereunbekannt
fhnw.ReviewTypeNo peer review
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutInstitut für Wirtschaftsinformatikde_CH
fhnw.publicationStatePublished
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