The Evolution of Competitive Intelligence: Examining AI Integration and Role Transformation

dc.contributor.authorBowman, Allan
dc.contributor.mentorMeyer, Mona
dc.date.accessioned2025-12-15T13:39:10Z
dc.date.issued2025
dc.description.abstractThis thesis demonstrates that effective AI integration requires workflow models grounded in actual CI practices rather than technology-centric approaches.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/54837
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleThe Evolution of Competitive Intelligence: Examining AI Integration and Role Transformation
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeMaster
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutMaster of Sciencede_CH
relation.isMentorOfPublicationa0b35a23-0557-4d4e-9535-457652248acb
relation.isMentorOfPublication.latestForDiscoverya0b35a23-0557-4d4e-9535-457652248acb
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Master of Science