Understanding LinkedIn Platform Usage for B2B Communication and Brand Engagement

dc.contributor.authorIberhysaj, Liridon
dc.contributor.mentorvon Kutzschenbach, Michael
dc.date.accessioned2025-12-15T13:40:16Z
dc.date.issued2025
dc.description.abstractThis study explores how small and medium-sized enterprises (SMEs) in the pet food manufacturing industry adopt LinkedIn for business-to-business (B2B) Communication and brand engagement.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/54879
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleUnderstanding LinkedIn Platform Usage for B2B Communication and Brand Engagement
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeMaster
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutMaster of Sciencede_CH
relation.isMentorOfPublicationeb99e39c-5f93-42fe-a5be-1f59ae5188f8
relation.isMentorOfPublication.latestForDiscoveryeb99e39c-5f93-42fe-a5be-1f59ae5188f8
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Master of Science