Analysis of the opportunities and challenges of using AI tools in Human Resources: A case study at Swissport

Abstract

This master's thesis explores the potential and challenges of applying generative artificial intelligence (AI), particularly GPT (Generative Pre-trained Transformer), to support HR decision-making processes in the recruitment context of Swissport. The focus is on two critical phases: the pre-selection of incoming applications and the structured evaluation of candidates following the Recruitment Day.