The future of the banking industry: "Mobile only Banking in Switzerland"
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2019
Typ der Arbeit
Master
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Nowadays, in the so called “technological era” smartphones have evolved and offer their users a series of new possibilities in all fields of information exchange and various different services used by applications to enhance their functionalities. Moving towards the future, mobile banking becomes much more than a banking channel. It becomes a banking channel that offers a new way of accessing financial services via mobile devices allowing a completely new dimension of bank and customer interaction. This new dimension is being influenced by mobile-only banks, which are a new type of banks designed to offer financial transactions such as balance inquiries, transactions histories, payments and money transfers through a smartphone enabling users to access so far only branch oriented services, using their smartphones at anytime from anywhere. The popularity of local branch banking has declined due to younger customers opting for the increasing convenience of banking services through their smartphones. This new generation called Generation Z will comprise 32 percent of the global population of 7.7 billion in 2019. Therefore, the upcoming research within this master thesis will try to identify the disruptive thread in regards to Swiss banks and smartphone banks available for the Swiss market, as well as to address the demand of Generation Z for mobile-only banking model—a global trend offered by smartphone banks and its potential influence on the future of banking in Switzerland.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
VUKELIC, Ivana, 2019. The future of the banking industry: „Mobile only Banking in Switzerland“. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40454