Customer Profiles, Personalization and Privacy.
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Authors
Risch, Daniel
Schubert, Petra
Author (Corporation)
Publication date
2005
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Type
04B - Conference paper
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Parent work
Proceedings of CollECTeR Europe 2005
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Issue / Number
Pages / Duration
1-12
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Abstract
"CRM has become a buzzword in almost every company and organization during the last few years. The approach of a customer-centred view is neither new nor supremely innovative. What is it that makes managers and scientists talk about Customer Relationship Management? It is most of all the belief in the potential of computer-based CRM. The possibility of electronically gathering, storing, analyzing and using customer-specific data is rather tempting. On the other hand, users are sometimes not willing to disclose as much information as desired or needed by the vendor to establish and improve CRM. Besides the hesitation of customers to convey personal data, rather strict privacy laws exist ? at least in European countries.",Customer Profiles
Keywords
CRM, Customer Profiles
Event
CollECTeR Europe 2005
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Language
German
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
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No peer review
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Citation
Risch, D., & Schubert, P. (2005). Customer Profiles, Personalization and Privacy. Proceedings of CollECTeR Europe 2005, 1–12. https://doi.org/10.26041/fhnw-3086