Foster strategic orientation in the digital age. A methodic approach for guiding SME to a digital transformation
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Author (Corporation)
Publication date
2018
Typ of student thesis
Course of study
Collections
Type
04B - Conference paper
Editors
Editor (Corporation)
Supervisor
Parent work
Business Information Systems Workshops. BIS 2018 International Workshops, Berlin, Germany, July 18-20, 2018, revised papers
Special issue
DOI of the original publication
Link
Series
Lecture notes in business information processing
Series number
339
Volume
Issue / Number
Pages / Duration
420-432
Patent number
Publisher / Publishing institution
Springer
Place of publication / Event location
Cham
Edition
Version
Programming language
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Practice partner / Client
Abstract
The goal of this paper is to demonstrate the need for a structured framework and instrument to support SME in adjusting their organizational strategy to environmental changes in the digital age. Since SME in particular face many challenges transforming their business, a structured and easy to use approach that takes into account the challenges and opportunities of an SME such as limited resources or high flexibility offer a high potential for success. A framework-based method named Transformation Compass extends previous instruments in including all relevant business aspects of an enterprise such as marketing, processes, change management or innovation and allowing a “thinking outside the box” approach while the impacts of the digital age are seen as digital enabler. Combing the different aspects of an enterprise based on basic principles of business management, the instrument is divided into four main building blocks that are Customer Centricity, Business Models, Operational Excellence and Organizational Excellence. Hence, the Transformation Compass serves as a starting point for strategic discussion and possible reorientation of the company.
Keywords
Subject (DDC)
Event
21st International Conference on Business Information Systems (BIS 2018)
Exhibition start date
Exhibition end date
Conference start date
18.07.2018
Conference end date
20.07.2018
Date of the last check
ISBN
978-3-030-04848-8
978-3-030-04849-5
978-3-030-04849-5
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
Graf, M., Peter, M., & Gatziu Grivas, S. (2018). Foster strategic orientation in the digital age. A methodic approach for guiding SME to a digital transformation. In W. Abramowicz & A. Paschke (Eds.), Business Information Systems Workshops. BIS 2018 International Workshops, Berlin, Germany, July 18-20, 2018, revised papers (pp. 420–432). Springer. https://doi.org/10.1007/978-3-030-04849-5_37