Linking effectuation logic with business model innovation in the context of Swiss startups
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2022
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06 - Presentation
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Abstract
Effectuation and business model innovation (BMI) are research topics that are frequently discussed in the literature. While effectuation describes the effectual behaviour for founding a start-up with an emphasis on using currently available means, BMI is considered a way of creating a business model with long-term competitive advantages. Both approaches are valuable for start-ups pursuing growth in an uncertain environment. This work-in-progress paper presents insights from the reviewed extant literature. Further research will investigate effectuation and its enabling impact in designing innovative business models in the context of Swiss start-ups.
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17th European Conference on Innovation and Entrepreneurship (ECIE 2022)
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15.09.2022
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16.09.2022
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English
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Yes
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Kabous, L., Hinz, A., & Philippi, S. (2022). Linking effectuation logic with business model innovation in the context of Swiss startups. 17th European Conference on Innovation and Entrepreneurship (ECIE 2022). https://irf.fhnw.ch/handle/11654/43285