Mental Models for Web Objects in Different Cultural Settings
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Authors
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Publication date
2014
Typ of student thesis
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Type
04B - Conference paper
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Parent work
CHI '14 Extended Abstracts on Human Factors in Computing Systems
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CHI EA '14
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Volume
Issue / Number
Pages / Duration
2557–2562
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Publisher / Publishing institution
ACM
Place of publication / Event location
New York
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Abstract
"Know your users!" A short request but a challenging one. Studies have shown that the positioning of web objects according to the users' mental models can prevent errors and increase the efficiency of interaction. Therefore an important aspect of the design of websites is to take the expectations of the users into account. However the results of these studies are based on research with limited target groups and neglected to consider cultural aspects. To approach this issue the currently being conducted study aims primarily to (1) identify and visualize mental models for different websites types for different countries, (2) highlight differences and similarities in the mental models of the subjects based on their nationality and (3) show the influence of experience with international websites on the mental models of the user. The results gained will be helpful during the design and localization process for international target groups.
Keywords
cultural web page design, culture, location of web objects, web page design, mental models
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ISBN
978-1-4503-2474-8
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Language
English
Created during FHNW affiliation
Yes
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Publication status
Published
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Peer review of the complete publication
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Citation
Linxen, S., Heinz, S., Müller, L., Tuch, A. N., & Opwis, K. (2014). Mental Models for Web Objects in Different Cultural Settings. CHI ’14 Extended Abstracts on Human Factors in Computing Systems, 2557–2562. https://doi.org/10.1145/2559206.2581209