Social Media Marketing in Start-ups An explorative Qualitative Research: Strategies and perceived Benefits by Entrepreneurs when using Social Networking Sites for Marketing Purposes

dc.contributor.authorLiechti, Fabian
dc.contributor.mentorPimmer, Christoph
dc.date.accessioned2023-12-22T15:41:19Z
dc.date.available2023-12-22T15:41:19Z
dc.date.issued2017
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/39996
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleSocial Media Marketing in Start-ups An explorative Qualitative Research: Strategies and perceived Benefits by Entrepreneurs when using Social Networking Sites for Marketing Purposes
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeMaster
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutMaster of Science
relation.isMentorOfPublication27269499-91b3-4f56-a7d0-066dc8309b3c
relation.isMentorOfPublication.latestForDiscovery27269499-91b3-4f56-a7d0-066dc8309b3c
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