Social Media Marketing in Start-ups An explorative Qualitative Research: Strategies and perceived Benefits by Entrepreneurs when using Social Networking Sites for Marketing Purposes
| dc.contributor.author | Liechti, Fabian | |
| dc.contributor.mentor | Pimmer, Christoph | |
| dc.date.accessioned | 2023-12-22T15:41:19Z | |
| dc.date.available | 2023-12-22T15:41:19Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | https://irf.fhnw.ch/handle/11654/39996 | |
| dc.language.iso | en | |
| dc.publisher | Hochschule für Wirtschaft FHNW | |
| dc.spatial | Olten | |
| dc.subject.ddc | 330 - Wirtschaft | |
| dc.title | Social Media Marketing in Start-ups An explorative Qualitative Research: Strategies and perceived Benefits by Entrepreneurs when using Social Networking Sites for Marketing Purposes | |
| dc.type | 11 - Studentische Arbeit | |
| dspace.entity.type | Publication | |
| fhnw.InventedHere | Yes | |
| fhnw.PublishedSwitzerland | Yes | |
| fhnw.StudentsWorkType | Master | |
| fhnw.affiliation.hochschule | Hochschule für Wirtschaft FHNW | de_CH |
| fhnw.affiliation.institut | Master of Science | |
| relation.isMentorOfPublication | 27269499-91b3-4f56-a7d0-066dc8309b3c | |
| relation.isMentorOfPublication.latestForDiscovery | 27269499-91b3-4f56-a7d0-066dc8309b3c |